One Girl + One Cup
In 2004, a girl named Heli ordered a menstrual cup from an online shop. She encountered some problems using it, but was thrilled about the freedom, flexibility, and product possibilities. Heli had big ideas.
We’ve all heard the saying necessity is the mother of invention, and in this case, Heli Kurjanen, became the mother of Lunette, and now serves as the companies’ founder and owner. With laser vision and improved design, rooted in safety and ease, Heli lead the charge to create Lunette, the world’s top menstrual cup. Unlike other cups, Lunette is completely smooth on the inside, which makes it easier to clean. The tab is flat, so no bacteria can gather there. The length, rim, and shape are designed for maximum comfort, and compatible for women of every age, shape, size and childbearing stage.
In 2005, Lunette was brought to market in Finland, where it achieved strong sales, and by the end of that year, Lunette went online and international. In record time, Heli’s life was transformed: from housewife to successful, international femme-trepreneur. But in her own transformative journey, she changed everything about feminine protection — one cup at a time.
Little did Heli know that she had become an official market disruptor, bringing education, sunlight, and intelligent feminine protection solutions where few existed before.
In Finland, Lunette continued continued to grow throughout 2006, and in 2007, expanded into European markets: Germany, Austria and Slovenia. In 2009, Lunette received both TGA and FDA approvals and a license to sell Lunette cups in Australia and the USA.
Today Lunette is sold in Europe, Africa, South America, Australia, New Zealand and the USA. Online sales offer Lunette products to more than 40 countries worldwide, and there are plans to expand further.
One thing Heli (and Team Lunette) is sure of: as long as there are women, Lunette will find them, and offer safe, and efficient and eco-logical feminine protection — no strings attached.